The role will primarily focus on leading the Marketing team, building our B2C omni-channel marketing efforts which includes a new mar-tech stack, and external digital performance and traditional marketing resources. This individual will create and implement a holistic marketing strategy from top of funnel through the customer experience and journey toward a successful conclusion of their court ordered mandate. If interested, send a resume be responsible for driving the growth of our B2B referral partners and our B2C effort (check out our website .). The VP Marketing role B2B2C, Smart Start Inc. They’ve proved in that past that with their financial & strategic success & “don’t be evil” mantra so we’ll see if they can keep delivering on all three, given the stakes and the times we are in right now.Īnd yes Musk was here it was great discussion and yes he weighed in on AI and said something similar to the extent of AI needs to be truth telling and curious with the same undertone of AI can do wonders for civilization but like Google is saying it also can do damage if we do it the fast way vs.

My bet is on Google with there Be Bold and Be Responsible mantra.

Google is the OG AI company (atleast in the advertising world) & AI needs conscious capitalism behind it. And while Amazon may have pioneered the digital retail media space, Google Shopping is still a force to be reckoned with. Don’t forget, there was a time when people freaked out about impact of mobile on search, well Google did pretty well there. As for the impact all this will have on Google, I see it as another moment (albeit a *huge* one) in a long line that has been critical in GGL maintaining & building its $150B+ search business. In her talk, “The Present & Future of Marketing are AI-Powered” at the POSSIBLE conference in Miami yesterday, Google Kristen O'Hara covered all those bases.Īs a “search lifer” who got his start in this business in search marketing, my take is that for the first time in almost 20 years, search is cool again. AI is moving at warp speed & there’s good reason for everyone to be as excited about its possibilities as they are about all the safety issues it raises.

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