If you know how to make your content to appease the algorithm, it can absolutely work in your favor.īut, if you fail to hit the mark you may find your content buried in LinkedIn purgatory. LinkedIn is a party where you just happen to have your resume in your bag if someone happens to want to see it! Linkedin algorithm 2023: How it works (I think we all owe the LinkedIn robots a big ‘thank you.’ Anyone wanna chip in for some flowers?)Īfter all, LinkedIn’s ultimate goal is to prioritize relevant content and promote engagement. The algorithm processes billions of posts per day - all to make the newsfeed as interesting as possible for every user.

LinkedIn has 810 million members and counting. The topics, people, and types of posts an individual is most likely to engage with determines what their feed will look like.

The LinkedIn algorithm takes into account a range of factors to determine who sees what posts on the platform. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.

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